The opportunities at h+h americas 2024 focus on establishing deeper connections with the crafts community and learning more about the innovative products and services available from craft brands, retailers, businesses, and entrepreneurs.
For 2024, we’re encouraging attendees to arrive earlier than usual—on April 30, 2024. A quick look at the program overview should communicate that there are several can’t-miss events on Tuesday, like Masterclasses, Product Academy, Sample It, and the Content Creator Summit.
Content Creator Summit
New for 2024, Content Creator Summit aims to unite brands and creators within the textile, fiber and technology communities in a series of panels, networking events and presentations.
Presented by gosadi, Content Creator Summit’s goal is to help brands connect with creators and influencers to discover potential partnership opportunities. We understand the difficulties both brands and creators face when attempting to find the right relationship within the craft community. Content Creator Summit provides a welcoming, relaxed networking space focused on education and collaboration. Our hope is that gathering a diverse group of people together will generate new collaborations, new thinking, and new ideas.
Content creators should attend the summit to gain direct access to brands, forge connections, learn new skills to elevate their business, and foster collaborations. Brands interested in reaching their customer on a more personal and direct level should not miss establishing a presence at the summit. Research tells us that 86% of customers value authenticity, and 81% say trust is a requirement when shopping from a brand. An astonishing 89% of marketers report that influencer marketing produces ROI that is comparable or better than other channels (Influencer Marketing Hub). The right content creators and influencers can establish a direct and trusted line to your customers and deepen the authenticity of your brand! The psychology of trust tells us that people want to shop from people, not brands.
Content Creator Summit begins on Tuesday, April 30th at 11:00 am CT and closes at 8:30 pm CT with Sample It. The day includes classes, panels, presentations, and networking opportunities. Content Creator Summit is sponsored by gosadi, Benartex, Premier Yarns, SewTites, Twice Sheared Sheep, and Della Q.
Purchase tickets for Content Creator Summit and preview the events here.
Learning Lab
Learning Lab occurs during show hours from May 1-3, 2024, directly on the show floor.
Learning Lab puts products and materials directly in your hands for a unique learning experience. With an emphasis on establishing familiarity and comfort with new products, Learning Lab offers participants the opportunity to purchase exclusive kits from manufacturers for a nominal fee.
Each day of Learning Lab includes three 45-minute hands-on experiences:
Wednesday, May 1
10:30 am – 11:15 am – Fabric Framework, sponsored by FreeSpirit Fabrics. Join Seth Apter to create a fun, artful project with his FreeSpirit Fabrics line, Live Out Loud.
1:30 pm – 2:30 pm – Learn Paper Foundation Piecing. Join Jill Finley of Jillily Studio to learn how to foundation paper piece without sewing through paper.
2:45 pm – 3:30 pm – SewTites. TBA
Thursday, May 2
11:45 am – 12:30 pm – Sarah’s Sparkler Society. Come learn about Sarah’s Sparkler Society from Sarah Maxwell (Designs by Sarah J), a quilt pattern program with 6 patterns using new collections from Andover Fabrics.
1:30 pm – 2:15 pm – Ge Quilt Designs. TBA.
2:45 pm – 3:30 pm – Prym Vario Creative Tool. Learn about the new VARIO Creative® Tool from Prym Vario. This new tool can punch holes, attach snap fasteners and eyelets, and apply rivets and is compatible with all existing Prym tool sets and consumer items from the Prym sew-free program.
Friday, May 3
11:30 am – 12:15 pm – Learn the Secret to Hand Stitched Applique. Join Jill Finley of Jillily Studio for a hands-on class about hand stitching.
12:30 pm – 1:15 pm – Sew Steady and Westalee Designs. TBA.
Tickets for both Content Creator Studio and Learning Lab can be purchased during the registration process for h+h americas 2024. Purchase your ticket now to secure your spot at these fantastic events!
