Welcome to another engaging discussion on the H+H America podcast! Today, we are thrilled to introduce Heidi Kaisand, a dedicated shop owner and active participant in the H+H community. Join us as we explore her insights on retail, customer engagement, and the upcoming H+H Americas event.

Introducing Heidi Kaisand

Heidi Kaisand hails from Conrad, Iowa, where she owns and operates a quilt shop alongside two retreat centers for quilters and crafters. Her involvement in H+H America highlights the importance of networking and education for retailers. Heidi emphasizes the value of connecting with other quilt shop owners and product producers at H+H, as it broadens her business horizons beyond quilting, venturing into knitting and other crafts.

The Value of H+H Americas

Heidi passionately shares her thoughts on why she returns to H+H Americas every year. It’s not just the networking opportunities but also the diverse mix of products that open up new business avenues. The platform brings together numerous experts under one roof, making it a treasure trove of knowledge and education for retailers like Heidi.

Leading the Way in Customer Engagement

This year, Heidi is also leading a class on customer engagement. In today’s retail environment, Heidi argues that simply having a product isn’t enough. Building a community and a connection with customers is vital. Her class focuses on engaging customers for a lifetime, not just for single transactions. As a shop owner, Heidi brings authentic insights and shares her unique ‘secret sauce’ for success.

Retail Insights and Current Challenges

As the world changes, so does retail. Heidi speaks candidly about the evolving retail landscape, particularly in middle America. She shares that while 2024 showed signs of a positive rebound, the economic climate demands innovation and strategic planning. From exploring new digital tools like AI to adjusting inventory controls and leveraging video content, Heidi navigates these challenges with resilience.

Why Attend H+H Americas?

H+H Americas 2025 promises to be bigger and better, with 532 companies presenting products from various categories, over 230 classes, and a wide array of special events. Retailers are encouraged to explore these opportunities with an open mind, as there are countless chances to discover new products and forge valuable connections.

Heidi believes that attending H+H is not just about seeing what fits your current business model but being open to new possibilities. With over 27 nations represented, the exposure is unmatched, offering insights and resources that can transform businesses.

Secure Your Spot at Heidi’s Class

Heidi’s class, scheduled for Thursday, May 8, at 10:30 AM, promises valuable takeaways for any retailer looking to expand their customer base and enhance engagement strategies. If you’re seeking fresh ideas to improve your business, this class is a must-attend.

Remember to visit H+H’s official website to explore all the events and instructors scheduled for this year. And if you spot Heidi on the show floor, don’t hesitate to say hello!

Join us at H+H Americas, and let Heidi’s insights inspire your journey in retail innovation and customer engagement.