Why Exhibit at h+h americas
The Premier Trade Show for the Fiber & Handicraft Industry
There’s Simply No Other Event Like h+h americas
A hybrid trade show that combines in-person connections with cutting-edge digital reach, designed to deliver maximum ROI, engagement, and long-term impact. Here’s why exhibiting at h+h americas is a strategic imperative:
Trade Shows: The Most Cost‑Effective Way to Connect
CEIR—the leading authority in exhibition analytics—confirms that trade shows offer a superior cost-to-impact ratio compared to other marketing channels:
31.6% of B2B marketing budgets are allocated to events—demonstrating significant investment confidence .
86% of exhibitors track intermediate metrics (like booth visits and engagement) because 60%+ say trade shows deliver the strongest performance on lead generation .
62% of exhibitors use ROI metrics tied to sales revenue, and 6 out of 10 report trade shows outperform other channels in driving revenue .
Face‑to‑Face Still Reigns Supreme
Despite the digital surge, CEIR’s recent studies make it clear: nothing replaces the power of in-person connection—and integrated digital tools only enhance it:
CEIR’s engagement reports show exhibitors are doubling down on face-to-face experiences while actively integrating digital lead retrieval, apps, QR tools, and analytics .
96% of exhibitors say on-floor engagement tactics directly influence their overall success metrics .
Proven ROI & Marketing Efficiency
Trade shows deliver compelling, measurable business returns:
Exhibitors often report a 4:1 ROI, with top-tier companies achieving as high as 5:1 returns .
Average cost per lead at shows is 38% lower than traditional sales calls ($142 vs. $259+) .
A strong 52% of business leaders rate trade shows as their highest ROI marketing channel .
A staggering 76% increase in brand recognition and 81% attendee recall within six months post-event .
Why h+h americas Is Unmatched
h+h americas 2025 is built upon this proven framework—enhancing it with a robust hybrid model:
Global Reach: Leverage the strength of the h+h global family to engage key decision-makers everywhere—on-site in Rosemont, IL, and online.
Targeted Booth Investments: Starting at $1,287.50 for 50 sq ft, everything from carpet to digital exhibitor profiles and badge scanning is included.
Smart Digital Tools: Capture and qualify leads using appointment scheduling, lead retrieval, and predictive audience insights.
High-Impact Visibility: Continuously promoted via strategic media partnerships, geofencing, direct outreach, and social engines.
Specialty Pavilions: Boost relevance with themed areas (Sewing & Quilt, Bead & Button, Designer, and more).
Extended Activity: Post-show digital presence keeps conversations active and nurtures leads long after the event closes.
Summary: Why h+h americas Isn’t Just Another Trade Show
| Why It Matters | CEIR-Backed Insight | What h+h americas Offers |
|---|---|---|
| High lead generation power | 86% of exhibitors track leads; 60%+ rate trade shows as most effective | Full suite of physical & digital lead tools |
| Cost-effective reach | Lead cost 38% lower than in-person sales calls | Smart booth packages starting at $1,287.50 |
| Unmatched engagement | 96% of exhibitors say on-floor engagement drives success | Immersive hybrid experience with strong community activation |
| Measurable ROI | 4–5:1 average return; 62% track sales revenue metrics | Built-in analytics, lead tracking & post-show performance tools |
Act Now—Transform Your Business at h+h americas
There’s truly no other event like h+h americas—where cost-efficiency, strategic impact, and industry relevance converge. Booth space is limited.
