h+h americas, a prominent trade show for fiber craft retailers, has unveiled plans for a new pavilion dedicated to beads, buttons, tools, and items for jewelry making and crafts. This initiative responds to growing demand from industry professionals seeking specialized vendors in these categories. 

Responding to Industry Demand

The decision to launch the new pavilion comes after careful consideration of feedback from the event’s core audience. Retailers and professionals—including yarn shops, needlepoint studios, sewing and quilting stores, fabric shops, sewing dealers, designers, educators, professional makers, importers, and exporters—have been requesting greater access to suppliers specializing in beads and buttons.

“Listening to our buyers and observing the competitive landscape, we recognized the need to expand our exhibition to include more crafting elements,” said Darrin Stern, Vice President of Koelnmesse Inc. and Director of h+h americas. “Our new pavilion is a direct response to that demand, aiming to provide a comprehensive sourcing platform for the crafting community.”

Strategic Naming for Clarity

The pavilion’s name was carefully chosen to be descriptive and straightforward, eliminating any confusion about what attendees can expect to find. While acknowledging the historical significance of these terms and previous organizations that supported this product segment, the focus remains on clarity and ease of connection for both vendors and buyers.

“Our sole intent with the naming is to make it easy for people to understand and engage with this new space,” Stern explained. “We want vendors to quickly recognize their representation and presentation within the pavilion.”

Enhancing Retail Offerings

The addition of beads and buttons is seen as a natural extension of h+h americas’ product offerings. These items are integral to the fiber community and offer retailers opportunities to create add-on kits and gifts, thereby expanding their in-store and online product ranges.

“We believe that incorporating beads and buttons allows retailers to extend their offerings and cater to a wider audience,” Stern noted. “It’s all about providing value and inspiration to both our exhibitors and attendees.”

Invitation for Industry Collaboration

h+h americas is actively seeking input from the crafting community to ensure the pavilion meets industry needs. The organization invites professionals to share their thoughts and suggestions, either directly or through social media platforms.

“We are extremely excited about launching this special pavilion,” said Stern. “We look forward to collaborating with the industry to further its growth, reach, and importance. Together, we can create a vibrant, inspirational, and thriving marketplace.”

Join the Conversation

Industry professionals are encouraged to provide feedback and engage with h+h americas to help shape the future of the event. The management team values community insights and is committed to fostering an environment that supports business growth and innovation. 

About h+h americas

h+h americas continues to be a leading platform for business-to-business interactions in the crafts industry. By expanding its offerings and responding to market demands, the event aims to support individuals and businesses in sourcing diverse products for their retail and professional environments.