11:00 am – 12:00 pm Presentation – Room 3

Leveraging Generative AI for Designers & Creative Businesses

In the cutting-edge workshop, “Leveraging Generative AI for Designers & Creative Businesses,” led by the crafty coder Michele Costa of gosadi you’ll learn how to bridge the gap between textile, fiber, and tech. Tailored specifically for content creators, this immersive class invites you to explore the intersection of technology and creativity. Unlock the potential of generative AI to revolutionize your processes, offering a dynamic toolkit to streamline your workflow of pattern design & e-commerce.

New technology doesn’t have to be scary. Michele Costa will guide you through the endless possibilities that arise when you harness the power of AI in your process. Join us for a journey into the future of stitchwear design and learn how to leverage the power of AI to put time back into your day.

11:00 am – 12:00 pm Panel – Room 2

Affiliates & Brand Partnerships

Join us for a dynamic panel discussion on “Affiliates & Better Brand Partnerships,” featuring a lineup of industry experts (panelists to come). Tailored for content creators of all levels, this session will delve into the crucial aspects of successful brand affiliations. From best practices and disclosure strategies to navigating contracts and creating compelling branded content, this panel aims to equip creators and brands with the tools to not only secure lucrative partnerships but also maintain lasting relationships in the competitive world of stitchwear design.

Gain insights on clarifying expectations, handling rights requests, securing photography, and managing deliverables. Discover the key elements that will not only get you through the door but ensure your longevity in the industry with the goal of creating partnerships that last.

Don’t miss this opportunity to elevate your brand partnerships to new heights.

12:15 pm – 1:15 pm Presentation – Room 2

Marketing for Content Creators

The Content Creator Summit would be incomplete without the “Marketing for Content Creators” session led by gosadi. This course is designed for seasoned creators, beginners, and small business owners looking to elevate their online presence.

With a focus on empowerment, the workshop will guide attendees on effectively advocating for themselves in the increasingly competitive digital landscape. The presentation will delve into the art of crafting a compelling one-sheeter, providing a tangible tool for creators to showcase their unique value propositions. The goal is for creators to walk away from this presentation with the confidence to start the conversations they should be having on the show floor.

Special attention will be given to navigating conversations with yarn companies, offering practical tips for successful collaborations throughout the week. The session will emphasize the importance of influencers setting up their h+h profiles for optimal networking opportunities through the h+h digital platform.

Additionally, participants can expect valuable insights on creating and maintaining a content calendar for sustained social media consistency.

Whether you’re a content creator or a small business owner, this workshop promises to equip you with actionable strategies to navigate the ever-evolving landscape of digital marketing and establish a strong and engaging online presence.

12:15 pm – 1:15 pm Panel – Room 3

Publishing in Crafts

The Craft Books Panel brings together an experienced group of craft book authors and publishers including Patty Lyons and others to illuminate the complex world of publishing within the crafting realm for aspiring authors and creators.

Panelists will delve into best practices and their process, ultimately providing a comprehensive guide to help future authors navigate the publishing process successfully. Attendees can expect valuable tips on crafting compelling proposals, understanding market trends, and establishing a roadmap from idea to promotion.

The interactive session will culminate in a Q&A segment, allowing the audience to engage directly with the panelists, gaining personalized advice and fostering a deeper understanding of the craft book publishing landscape. Whether you’re a seasoned creator or embarking on your first publishing journey, this panel promises to be an invaluable resource for anyone passionate about bringing their craft book to fruition.

1:30 pm – 2:30 pm – Lunch, Recharge, & Regroup – Room 1

The lunch break at the content creator summit will seamlessly weave relaxation and learning through hands-on crafting while also allowing time for the creators to recharge for the afternoon ahead.

2:30 pm – 3:30 pm – Presentation – Room 2

E-commerce Tips for Creators & Vendors

Level up your approach to e-commerce with “E-commerce Tips for Creators & Vendors,” an enlightening presentation led by Michele Costa, the co-founder of gosadi. Designed for creators and small business owners, this class offers invaluable insights into the intricacies of selling products online.

Delve into the distinctions between marketplaces and platforms, and gain the discernment needed to choose the right avenue for your unique products.

From SEO best practices that enhance your online visibility to pricing tips that optimize your profitability, Michele will share her decades worth of knowledge as a designer and business owner to help you stand out in a crowded marketplace. Whether you’re a seasoned designer or just starting, this class provides actionable tips to not only refine your e-commerce strategy but to elevate your sales and digital presence to new heights. Begin navigating your e-commerce goals with confidence and success.

2:30 pm – 3:30 pm – Panel – Room 3

Collaboration: Brands & Creators Working Together

Join Leanne Pressly, the founder & CEO of Stitchcraft Marketing, in an insightful exploration of collaboration within the digital sphere with the panel “Collaboration: Working with Creators.” Designed for both creators and brands, this discussion aims to unravel the factors that lead to successful collaborations.

This panel will shed light on what influencers seek in a mutually beneficial partnership, providing valuable insights for creators and brands alike. Leanne will be joined by both influencers working in the fiber and sewing spaces and brands in the craft world who are running successful influencer campaigns.

Together, the panel will address the crucial aspect of ethical collaboration, emphasizing the need for brands to understand and navigate the influencer landscape responsibly. Attendees can expect a nuanced conversation about fostering positive and effective collaborations, creating a win-win situation for both influencers and brands.

Whether you’re a content creator seeking impactful collaborations or a brand looking to engage with influencers authentically, this panel promises to be a vital guide in navigating the evolving landscape of partnerships in our field.

3:45 pm – 4:45 pm – Brand Mix & Matching – Room 4

Brand Mix & Matching – An exclusive gathering dedicated to connecting brands & creators

“Brand Mix & Matching,” will be the centerpiece event of the Content Creator Summit at h+h americas 2024. This exclusive gathering is dedicated to fostering meaningful connections between brands and creators eager to embark on impactful partnerships.

Prior to the mixer, both brands and creators will complete a comprehensive questionnaire, ensuring a curated matchmaking experience for both brands and creators. The goal is to facilitate conversations that align with shared interests and opportunities, serving as the first step in building lasting collaborations.

As connections spark at the event, attendees will be encouraged to continue their discussions on the h+h Americas show floor. We want all guests to take advantage of the opportunity to build a personal connection before the show kicks off and to strengthen that connection over the coming days.

The event doesn’t end here – we’re committed to nurturing these connections post-show, encouraging additional follow-ups and solidifying the foundation for mutually beneficial relationships. “Brand Mix & Matching” is your gateway to forging partnerships that transcend the event, setting the stage for creative collaborations that leave a lasting impact. This will be an evening of networking, discovery, and the start of meaningful collaborations within the vibrant world of content creation.

5:00 pm – 6:00 pm – Content Creator Party – Room 1

We’ll cap off the Content Creator Summit at h+h americas 2024 with a grand finale – our Closing Event that seamlessly blends inspiration, networking, and creative activation. Join us for an hour of learning as select brands take center stage to present the stories behind their company and a brief overview of their offerings/products.

For brands looking to connect with a new crop of makers this is their opportunity to pitch them directly and to share their company with creators that they might not have been matched with during the prior “Mix & Match” event. Creators will also have the opportunity to enjoy our interactive make & take activation, where they can explore their creativity and mingle with fellow influencers and brands in a relaxed and engaging atmosphere.

The event also features a relaxed lounge enviornment where influencers and brands can connect, exchange ideas, and spark collaborations. This is more than just a kick off to the show – it’s an opportunity to witness the wide range of brands in the craft field, hear their stories, and kickstart conversations that could lead to exciting partnerships. Brands and creators won’t want to miss this chance to unwind, connect, and be inspired as we close out the Content Creator Summit, setting the stage for a successful and collaborative journey ahead at h+h americas 2024.

6:30 pm – 7:30 pm – Show Floor Preview

This is an opportunity for brands and creators to connect before the show opens in booth! It will allow for the relationships that began at the beginning of the day to become solidified in a business setting.

7:00 pm – 8:30 pm – Sample It – Room 42/41

This is your chance to purchase amazing samples for your business from participating exhibitors at great prices. Don’t miss your opportunity to stock up on quality products for your business.