Are you ready to tackle the ever-changing landscape of social media to discover methods for making online platforms work for you? Discover your target audience, the most effective ways to reach them, and how to create the content they’re looking for. Learn how to create a successful campaign in this high-impact class on all things social media and digital marketing.

Learn from Etsy U instructor Nicole Lewis how to unlock the secrets of success on Etsy. Explore proven strategies to boost visibility, attract your ideal customers, and make your shop stand out in Etsy’s bustling marketplace. Learn how to craft compelling listings, optimize your shop for Etsy’s algorithm, and create a brand that gets noticed by Etsy staff and media alike. Dive into real-world examples with listing and shop audits and get your questions answered by an Etsy expert.

Influencers seem to be everywhere right now, but it’s hard to know how to partner with them and whether they’re right for your business. Have you thought it was too expensive for you?

This class will teach you how to figure out if nano and micro influencers are right for your business and how to begin working with them. Attendees will talk strategy, campaigns, and how the right influencer can make a big impact on your business.

Are you sick of wasting money on boosted ads on Facebook and Instagram? Are you wondering how to get real results from ads on Meta? Facebook and Instagram ads can be powerful tools for driving traffic and customers, but they require some knowledge of the Meta ads landscape.

This workshop will teach you the best practices for running Meta ad campaigns designed to drive real growth. Learn how to build strategic campaigns, target your ideal audience, and make the most of your ad spend.

As a seasoned retailer, Heidi Kaisand understands the challenge of attracting new customers while retaining the loyal ones. In this course attendees will learn how to identify key customer segments, explore field-tested strategies to attract their ideal customers and build loyalty, develop tools to create a memorable experience that keeps customers coming back, and create practical ways to foster meaningful customer engagement, both online and in-store.

Keeping product assortments fresh and exciting is key to driving sales and captivating customers. In this session, attendees will learn four innovative ways to merchandise the same table, each designed to spark creativity and encourage purchases. With step-by-step instructions, expert tips, and best practices from top retailers, you’ll walk away with actionable strategies to refresh your store and inspire shoppers.

When it comes to email and SMS marketing, one size doesn’t fit all. The more thoughtfully you target your messaging, the more meaningful—and effective—your campaigns will be.

In this session, we’ll explore how to use targeting to connect with your customers at every stage of their relationship with your shop, using behavior-based automations, personalized segmentation, and well-planned content calendars. You’ll also learn practical ways to gather the data you need for better targeting, including tools like ecommerce tracking, forms, quizzes, surveys, wishlists, and other app integrations.

This talk, with real-world examples and actionable tips, will help you fine-tune your approach to email and SMS marketing so you can build stronger customer relationships and more reliable revenue streams. Your instructors at Aeolidia are certified as Klaviyo Platinum Master Partners. While we’ll use Klaviyo to illustrate these concepts, the strategies shared can be used on other platforms and are designed to work for creative businesses like yours.

Does Artificial Intelligence confuse you? Are you curious with whether it might actually be an effective tool for your business—and how you might use it? In this workshop, you’ll see practical examples of manipulating text prompts to generate useful, unique material for marketing and e-commerce. Learn time-saving strategies to boost productivity and creativity using AI-generated imagery that can promote your business and spark new ideas.

Discover ethical and creative ways to incorporate AI into your workflows and leave with actionable ideas to implement right away. Whether you’re a solo entrepreneur or part of a team, this session will help you unlock AI’s potential as a powerful tool for growth.

Is your craft business is up to date with the hottest trends in the craft industry? Trends inform many of your customers making, buying, and living decisions.

This class will look at the key trends influencing our society right now, then specifically delve into fashion, living, and color trends for the upcoming seasons. Attendees will examine maker trends–particularly related to knitting, crochet, sewing, quilting, needlework, and embroidery–and take a closer look at what’s influencing each category. Then, we’ll learn how these craft trends relate to current retail trends.

Have you ever entered a shop because you were enchanted by the window display? Every retailer aims to create a memorable shopping experience and become a destination. Drawing from nearly 20 years of experience with Anthropologie and independent retailers, Sheena Birt shares proven strategies for designing and installing custom displays that inspire customers. This talk will equip you with the tools to make creative displays that grow your business and build community.

How can you tell if your marketing efforts are making a difference? In this session, you’ll learn specific techniques to track the return on investment of your marketing campaigns using your sales data. We’ll discuss various trackable metrics and how to use that data to inform future business decisions. Attendees will leave the session with an analytics cheat sheet full of easy-to-understand definitions and insights into which metrics are most important to your business based on your goals.